Scott Lagasse Jr. joins “Drive It Home” Campaign

by Roger

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The Florida Department of Transportation (FDOT), in partnership with the Federal Highway Administration (FHWA), has officially launched and unveiled elements of a new statewide, comprehensive anti-litter campaign, Roadside Litter Prevention Education Media Campaign (RLPE).

Scott Lagasse Jr., will be a spokesperson for the Florida Department of Transportation (FDOT) “Drive It Home… Keep Our Paradise Litter-Free” campaign. The goal and initiative of the campaign is to keep our paradise litter-free. This new campaign was officially unveiled in the State Capitol Courtyard with a host of athletes and partners.

The “Drive It Home” Campaign aims to minimize the amounts of littering on Florida highways, promote pride in Florida’s landscapes and to educate motorists about the dangers of roadside litter. SideBanner

“Florida is an exceptionally beautiful part of our country, but that beauty is marred by thoughtless and careless highway littering. We intend to change that with the DRIVE IT HOME . . . KEEP OUR PARADISE LITTER-FREESM campaign,” said Ananth Prasad, DriveItHome

Lagasse Jr. Banner for “Drive It Home” Campaign
P.E., Secretary of FDOT. “Sports figures are influential role models. We hope, through this campaign, to use their influence to reduce highway littering.”

Prasad was joined by Lt. Gov. Carlos Lopez-Cantera, Dr. John H. Armstrong, Surgeon General, Herschel T. Vinyard Jr., Secretary of the Florida Department of Environmental Protection, and David Hawk, Chief Operating Officer for the Federal Highway Administration.

Lt. Gov. Carlos Lopez-Cantera read a proclamation declaring it Florida’s “Drive It Home, Keep Our Paradise Litter-Free” Day.

“Florida is a beautiful state and this campaign will just strengthen our efforts to keep our paradise litter-free,” said Lieutenant Governor Lopez-Cantera. “Let’s continue to ‘drive our litter home’ and keep Florida’s roads clean.”

Litter takes a variety of forms, the three top items littered, according to a University of Florida poll are paper (22%), cigarette butts (18%), and fast food waste (6%).

“The ‘Drive It Home’ campaign is a great way to alert Florida citizens and visitors of roadside litter. I am proud to be a part of this initiative. If we all join together we can make a difference by reducing the amount of littering that happens on our roadways,” said Lagasse.

Lagasse Jr. is joined in the campaign by Johnathan Cyprien, Safety, Jacksonville Jaguars; Brian Hartline, Wide Receiver, Miami Dolphins; Mike James, Running Back, Tampa Bay Buccaneers and PGA Tour Champion, Kenny Knox. These athletes will appear in television and radio public service announcements, on print ads, outdoor billboards and in public appearances.

“Drive It Home… Keep Our Paradise Litter-Free” is a three-year campaign that will seek to educate Floridians and visitors on litter issues, while changing their behavior by leveraging the influence of athletes portrayed in the high-visibility multi-media campaign with television, radio and outdoor advertising components, as well as community events. The primary audience for the campaign will include driving motorists between the ages of 15 – 35.

The RLPE’s mission is to educate and encourage Florida’s motoring public to take a greater responsibility for helping the department maintain a litter-free roadside on the State Highway System, with the vision to promote Florida’s highways as valuable litter-free assets where the motoring public can enjoy the natural beauty of Florida’s landscape. The cost of cleaning up our roadside litter has grown to an estimated annual cost of over $10 million dollars. Litter can also become a safety and health hazard that endangers the motoring public. In addition, this endeavor is part of the ongoing state’s media campaign, with the primary goal of helping reduce litter from our state’s roadsides on the State Highway System. The campaign is empowered by motivating the Florida’s motoring public to respect the environment, appreciate litter-free roadways and be committed to not littering our beautiful state.

About the Florida DOT:
The Florida Department of Transportation’s primary responsibility is to coordinate planning and development of a safe, viable, and balanced state transportation system serving all regions of the state, and to assure the compatibility of all components, including multimodal facilities. Florida’s transportation system includes roadway, air, rail, sea, spaceports, bus transit, and bicycle and pedestrian facilities. For more information on the Florida Department of Transportation, please visit www.dot.state.fl.us. For more information on Florida’s Focused Initiative for pedestrian and bicycle safety, please visit www.alerttodayflorida.com.

About Scott Lagasse Jr:
Scott Jr. has been winning races since the age of seven on motorcycles, karts, modifieds, NASCAR Late Models, ASA Series, ARCA, Dirt Late Models and more. Scott is now focused on winning at the top levels of NASCAR. For more information about Scott Lagasse Jr./ TeamSLR and The Boy Scouts of America NASCAR program, please visit www.teamslr.com. Keep up to date with Scotty by following him on Twitter@scottlagasse FACEBOOK/scottlagassejr